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[iPhone] Screen Spy |
ImLeftFooted
Member #3,935
October 2003
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So I released Screen Spy 3 days ago. It's been up for 3 days now and I've sold 7 copies. Screen Spy is a remote desktop application over a protocol I made up. {"name":"601321","src":"\/\/djungxnpq2nug.cloudfront.net\/image\/cache\/0\/8\/08fc2b209969de00c91acc21df759487.png","w":927,"h":466,"tn":"\/\/djungxnpq2nug.cloudfront.net\/image\/cache\/0\/8\/08fc2b209969de00c91acc21df759487"} I'm worried the app will stop selling once I drop off the "New App" lists (just a day or two from now). Here is a graph of the sales so far. {"name":"601322","src":"\/\/djungxnpq2nug.cloudfront.net\/image\/cache\/c\/d\/cd43f5c902e8d11018af7ac706e0c983.png","w":796,"h":376,"tn":"\/\/djungxnpq2nug.cloudfront.net\/image\/cache\/c\/d\/cd43f5c902e8d11018af7ac706e0c983"} Any ideas on how to better market this thing? Edit {"name":"601323","src":"\/\/djungxnpq2nug.cloudfront.net\/image\/cache\/7\/6\/76a482129afb5607c57bee5ddf1ac0ec.png","w":858,"h":122,"tn":"\/\/djungxnpq2nug.cloudfront.net\/image\/cache\/7\/6\/76a482129afb5607c57bee5ddf1ac0ec"} |
piccolo
Member #3,163
January 2003
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Mite be just me but that name sucks. very useful tool but name sucks wow |
kazzmir
Member #1,786
December 2001
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Try experimenting with the price? $25 seems sort of steep, is VNC really that bad on the iphone? |
Oscar Giner
Member #2,207
April 2002
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The name seems very misleading. From that name I'd expect something like an app that does screen captures without the user noticing it. Also, Dusty Technologis? -- |
Trent Gamblin
Member #261
April 2000
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"over 15x more responsive than vnc"... did you actually measure that?
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ImLeftFooted
Member #3,935
October 2003
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I may lower the price or I might raise it. I am unsettled on that issue. For comparison, there are a few dozen apps in the $5 - $25 range (and they're all crap). Most of these are for wifi use only. A handful claim to work over the internet. I don't have the budget to verify these claims but I suspect most only do given specific firewall settings (aka. they do not work for the average consumer). There is 1 app for $30 by LogMeIn that I believe works in practically all conditions. In terms of connection quality my app falls somewhere between the $25 app and this $30 app. Corporate firewalls often block all (even outgoing) traffic that is not TCP port 80 or 443. To work in these conditions I must create a TCP->UDP proxy that relays on TCP port 80. Due to a few missing features (Control, Shift etc) and lack of this TCP 80 proxy I have come down from the top price bracket ($30) to the next down ($25). LogMeIn runs in-app advertising campaigns to drive sales. With a $30 app this becomes practical. I may copy this approach. Or I may go cheaper and just be an amazing and affordable app. On this issue I have not yet decided. For reference, I estimate LogMeIn($30) revenue to be 250k-500k/yr and iTeleport($25) to be 250k/yr. The cheaper apps likely have much less revenue. I will look more into changing the name. |
Jonatan Hedborg
Member #4,886
July 2004
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Dustin Dettmer said: For reference, I estimate LogMeIn($30) revenue to be 250k-500k/yr and iTeleport($25) to be 250k/yr. The cheaper apps likely have much less revenue. How did you reach those numbers? Afaik, you can't see how many purchases a certain app has. I think it sounds a bit pricey... Do you have a "lite" version that one can try, or does the user have to take a chance at 25 USD without having even tried out the interface and whether or not it works on your computer (at all/to satisfaction)?
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ImLeftFooted
Member #3,935
October 2003
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Trent Gamblin said: "over 15x more responsive than vnc"... did you actually measure that I've actually lowered the number considerably to sound more believable. The description very clearly says "up to 15x" btw, not 'over'. We can assume you have compression turned on but since my protocol also utilizes compression we will discount this for both. In a better case (for my comparison) we will do the comparison: This case is a command line program with text scrolling by at a ferocious rate. "magic" is my secret sauce. You can see in this ideal case the factor is actually 100x, but no one would believe that. There are other very significant benefits to the algorithm that aren't revealed by a raw comparison of this nature. Edit Jonatan Hedborg said: How did you reach those numbers? When you're in this long enough and talking to the right people you find ways to learn these things. |
Jonatan Hedborg
Member #4,886
July 2004
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I assume VNC only sends the parts of the screen that changes, not all of it (at least that is my experience with it). EDIT: Dustin Dettmer said: When you're in this long enough and talking to the right people you find ways to learn these things.
No offence, but "I'm more experienced than you so you'll just have to trust me even though I cite no sources" isn't quite going to cut it
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ImLeftFooted
Member #3,935
October 2003
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Which algorithm are you alluding to? If you mean dirty rectangles it will have essentially no effect in the example given. Jonatan Hedborg said: No offence, but "I'm more experienced than you so you'll just have to trust me even though I cite no sources" isn't quite going to cut it
Okay! Have a nice day. |
Jonatan Hedborg
Member #4,886
July 2004
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Sorry, edited a bit. Didn't mean to sound like an ass
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ImLeftFooted
Member #3,935
October 2003
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Okay, no problem. I'll give a few clues as to how I get to these numbers. The charts tell you who is making the most sales and in what order. If you managed to find out how many sales someone is making that is also in that chart, you can guess fairly accurately how many sales the other person is making. With this app in particularl I may have heard a rumor or two from a guy who heard from a guy who heard from the owner of an app how many sales that app was making. I know all the people involved and trust that they have no reason to lie. <Edit>I have a buddy with an app in the top charts in this category, extrapolating from his app sales and his chart number to the app(s) in question is one of the approaches I used</Edit> Every once in a while someone posts their sales numbers in a blog. You can see where their app is in the charts and extrapolate from there. In summary, there are a bunch of ways to get a sort of gray feeling of where things are. You also kind of know how much the top apps are making per year and as long as you stay in tune ('cause it'll change from year to year) you develop a guy feeling for how everyone is doing. This might be analogous to getting a gut feeling what your grade your class mate is getting or what the salary of a co worker is -- You can usually get a good ballpark. Edit Thanks for all the advice so far -- I'm still looking for more |
Matthew Leverton
Supreme Loser
January 1999
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Do you have an AdWords account? Setting up iPhone-only ads that are triggered on (e.g.) VNC might be effective. Just spending $10-$20 should help you determine the click through and conversion rate. (First set up an affiliate program at Link Share, then send your AdWords link through it.) I tested that out with Monster 2 and came to the conclusion that the break-even price point would have been $8.00, assuming the same number of people would have bought the game at that price (as opposed to $3.00). $25 might be expensive, but I wouldn't go much cheaper. If it works (and there should be a free demo to test) and people need the functionality, then they shouldn't object to paying for it. One $25 sale is worth twenty-five $1 sales, but is it really likely that you'd increase sales 25x by dropping the price? Probably not. Finding the sweet spot is tricky, but I'm sure it's closer to $25 than $1. |
Kibiz0r
Member #6,203
September 2005
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Things that turn me off:
Basically, you come across as a grifter, which isn't any different than how you come across on this site, but... Well, no "but", you just come across as a grifter. --- |
ImLeftFooted
Member #3,935
October 2003
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Okay let's try to be constructive here. |
Kibiz0r
Member #6,203
September 2005
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It's perfect, good job, I don't see anything wrong with it. Better? Edit: Don't take this silly post to mean that my previous was in jest. I was 100% serious, and if you're not interested in criticism then you shouldn't ask for marketing help. --- |
ImLeftFooted
Member #3,935
October 2003
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What would be a better term for color fade technology? |
Billybob
Member #3,136
January 2003
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I find it educational to watch you sell your app, and document some of your process here. Did you develop it on your own, or are others helping you here? I really am curious to watch this, because I suppose its educational to people like me who haven't sold work independently and it is nice to watch a fellow developer earn money from his work I got an email from AdWords about a week ago offering $100 of free advertising for new users. This is the link which also came with a coupon code. I don't know if the coupon code is unique to me, so I won't post it here. You can just try the link and Google around if it asks for a coupon. Or I can PM you my coupon if you can't figure out some other means of getting the $100 offer. You could use that $100 to gauge the click-through rates as ML described, and make some money-cash in the process!
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ImLeftFooted
Member #3,935
October 2003
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Other than Bob's help, it's all my own creation. It's been something that has held my interest for years though (ever since I first used sub7), so who knows what someone taught me along the way that I've forgotten to credit I have a long feature list of things I want to add, most notably a sort of "alt-tab" interface. However I want to prove this will sell before investing more time into it. Thanks for the coupon! I will use it and document if and how well it worked. Edit Oh wait I see, could you PM it to me? |
Kibiz0r
Member #6,203
September 2005
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Dustin Dettmer said: What would be a better term for color fade technology? Something more plain English. "IE 7 has Multi Tab technology." vs. "IE 7 supports tabbed browsing." The former has a tone of superiority and is trying to sell rather than inform. The latter is more humble and purely informative. Trust is essential in any marketing effort, but it's especially important for places like the App Store where scam artists are so common. It's very hard to regain trust once you've lost it. For instance, by making several posts talking about flooding the App Store with shitty apps for a quick buck. Or by calling someone a douche when they mistake your self-promotion thread for one that was genuinely interested in opinions. Or both. --- |
ImLeftFooted
Member #3,935
October 2003
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I apologize for using harsh wording. It was a gut reaction to a mean description of an app that I have put god knows how much work into. I realized this after posting which is why I crossed it out and wrote something else. Let's try to keep it friendly. To be clear, I'm looking for help marketing to my customers. This is historically very different than marketing to programmers. If I could get your help analyzing this it would be good to keep this fact in mind. Kibiz0r said: The next evolution over VNC: I can't even parse this into a sensible phrase, are you saying it's the next big thing and it works over VNC, or that it's the successor to VNC? I agree saying "over" is a little funny here. What is a good way to communicate that this algorithm is a large improvement over VNC? I'd like to show customers who have already purchased a VNC app (or are considering it) that this app is enough better that it is worth buying. |
Trent Gamblin
Member #261
April 2000
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I think you're using and making up buzzwords like they're goin' out of style. But I don't know jack about marketting. Personally I'd K.I.S.S. And no trial version? Only people with too much money are going to buy a $25 app without even trying it first.
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ImLeftFooted
Member #3,935
October 2003
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Trent Gamblin said: Only people with too much money are going to buy a $25 app without even trying it first. I'd say this isn't true based on the competing apps. The numbers suggest the opposite is true. As to inventing buzzwords -- how else do you describe techniques that did not exist previously? |
Billybob
Member #3,136
January 2003
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Trent Gamblin said: Only people with too much money are going to buy a $25 app without even trying it first. That's common in the AppStore, from what I've found. Plus I think you can always get a refund on an App later, if you so choose. Dustin Dettmer said: What is a good way to communicate that this algorithm is a large improvement over VNC? I'm not a marketer, but I consider myself your customer (though I am a programmer). If I had the money, I would buy your app. What I would want to see is a video showing a side-by-side of your app vs. VNC. Both doing the same thing, and obviously your app would be keeping up with the ferocious stream of text, while VNC crumbles and falls. Dustin Dettmer said: Edit Oh wait I see, could you PM it to me? Does it require a coupon code at some point? I'll be happy to give you mine, assuming it actually works (maybe they tie it to my gmail account?) ... mostly because I'm interested in how it boosts your sales, and because I won't be using it myself. EDIT:
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Trent Gamblin
Member #261
April 2000
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Dustin Dettmer said: As to inventing buzzwords -- how else do you describe techniques that did not exist previously? I'm not convinced there is anything truly new here at all. "Remote desktop" type programs are a dime a dozen. I wrote one for J2ME, you can download it for free (70-80 thousand people already have).
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